Associate Brand Manager, Action Brands

Pawtucket, RI  | May 2020 - April 2021

MBA Marketing Intern, Global Brand Team - FurReal

Pawtucket, RI | May 2019 - August 2019

Responsible for weekly sales analysis reports, finalized assets for marketing and PR push for Fall 2019 product launches, planned for the 2020 FurReal product line and ideating around what is next for the brand in 2021  

FurReal products:

The Variable

New Business Manager

Winston-Salem, NC | September 2017 - May 2018

Managed new business acquisition from lead generation to pitchpreparation for 3x award-winning Ad Age Small Agency of the Year, Southeast, Silver, won $500,000 in 6-month contract for a new account, and increased pitches from search consultants by 300%

Three Ships

Account Manager, Account Coordinator, Client Services Intern

Raleigh, NC | January 2015 - June 2017

Served as account lead for former Medtronic CEO and Senior Fellow at Harvard Business School Bill George’s Discover Your True North book launch (website: discoveryourtruthnorth.org and self assessment quiz: truenorthmirror.discoveryourtruenorth.org) which became top-selling business leadership book and led C2 Education’s marketing campaigns for two years and website redesign to optimize for lead generation 

Additional Clients include: Johnston Health, WeCounsel, Authentic Leadership Institute, Demand Signals, Liberty Hardware, LexisNexis, Northeastern Alumni

Built, recruited and managed the first official summer internship program for the agency (CRISP): Meet the 2017 summer interns

Rivers Agency 

PR/Social Media Intern 

Chapel Hill, NC| May 2014 - January 2015 

 Created social media and Google AdWords campaigns for agency clients increasing impressions and awareness by 200%

Main Client:  Capel Rugs


VCU Brandcenter, May 2020  
M.S. Business/Branding, Concentration in Creative Brand Management

Creative Brand Management focuses on the fundamentals of an MBA curriculum with an emphasis on creativity and collaboration. 

University of North Carolina at Chapel Hill, May 2015 
B.A. Journalism and Mass Communication, Concentration in Advertising
Double Major: Psychology 

Capstone Project

La Colombe Coffee Roasters

Brand Management Capstone Project

Philadephia, PA | November 2019 - April 2020

Conducted in-depth brand and consumer research to develop strategic recommendations for a new RTD product launch

Check out the case study>

August '20 Update: Product Officially Launched







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