Halle Sinnott's Portfolio

Education

VCU Brandcenter, May 2020  
B.S. Business/Branding, Concentration in Creative Brand Management

What is Creative Brand Management? 

Creative Brand Management track focuses on the core fundamentals of an MBA curriculum with an additional emphasis on creativity and collaboration. The program is centered on branding, insight-driven strategy, and the application of creativity in business.


University of North Carolina at Chapel Hill, May 2015
B.A. Journalism and Mass Communication, Concentration in Advertising
Double Major: Psychology 


Professional 

Experience

The Variable, Winston-Salem, NC September 2017–May 2018 
New Business Manager

  • Managed new business acquisition efforts and lead generation
  • Created company relationships with search consultants and increased participation by 300% 
  • Developed Requests for Information (RFIs) and Requests for Proposals (RFPs) for new business pitches 
  • Built landing pages specifically designed for new business outreach by target industries

CRISP, Raleigh, NC January 2015–June 2017
Project/Production Manager, February 2017 – June 2017

  •  Assessed project and resource requirements, organized internal and external creative workflow to meet client standards resulting in capacity planning for the agency
  • Planned production and managed outsourcing of projects during high demand 
  • Estimated, negotiated, and agreed to project timelines with client managers

Account Manager, March 2016-February 2017 

  • Served as a brand strategist for 10 accounts in education, healthcare, publishing, and social media influencer industries
  • Reported on and recommended PPC, Display and social media campaign initiatives based on business goals, resulting in 300% growth on Facebook and LinkedIn 

Account Coordinator, June 2015-March 2016
Client Services Intern, January 2015-May 2015

Rivers Agency, Chapel Hill, NC, May 2014–January 2015
Public Relations/Social Media Intern

  •  Developed Google AdWords and social media campaigns for clients, increased customer impressions and brand awareness by 200% 

Volunteer 

Experience

Girls on The Run of The Triangle, Durham, NC February 2015–July 2017 
Marketing Committee

  • Produced social media and event promotion strategy for the local Girls on the Run chapter, which has increased Facebook page likes by 2,000 and post engagement by 60%

Skills

Adobe Creative Suite

Competitive Analysis

Business Model Canvas

Brand Positioning & Brand Strategy

Quantitative and Qualitative Research


Related Coursework

Strategic Thinking

Brand Design

Brand Analytics

Business of Branding


Ask me about...

...when I won a gold medal in an ice-skating competition when I was 7.

...what states I haven't been to and where I'm going next.

...the best memories I have working as a photojournalist.


Using Format