Experience

Hasbro

Associate Brand Manager, Global Brand Team - Action Brands | May 2020 - July 2021

Strategic Brand Lead reporting directly to Sr. Director, Brand Strategy and Marketing leading cross-functional teams through brand & product initiatives for 150 products over 3 year development cycle and revealing products through live virtual events for a global audience 

G.I. JOE Product Line

Fan First Friday - November 2020 / Fan Fest - April 2021 / Yo Joe June - June 2021

MBA Marketing Intern, Global Brand Team - FurReal | Summer 2019

Responsible for weekly sales analysis reports, finalized assets for marketing and PR push for Fall 2019 product launches, planned for the 2020 FurReal product line and ideating around what is next for the brand in 2021  

FurReal product line

La Colombe Coffee Roasters

Brand Strategy and Management Capstone Project | November 2019 - April 2020

Developed new product launch plan and product positioning for Draft Chocolate Milk by conducting in-depth consumer research, product testing and financial projections. 

Check out the case study

August '20 Update: Product Officially Launched


The Variable

New Business Manager | September 2017 - May 2018

Managed new business acquisition from lead generation to pitch preparation for 3x award-winning Ad Age Small Agency of the Year, Southeast, Silver

Won $500,000 in 6-month contract for a new account, and increased pitches from search consultants by 300%

Three Ships

Account Manager, Account Coordinator, Client Services Intern | January 2015 - June 2017

Served as account lead for former Medtronic CEO and Senior Fellow at Harvard Business School Bill George’s Discover Your True North book launch (website: discoveryourtruthnorth.org and self assessment quiz: truenorthmirror.discoveryourtruenorth.org) which became top-selling business leadership book and led C2 Education’s marketing campaigns for two years and website redesign to optimize for lead generation 

Additional Clients include: Johnston Health, WeCounsel, Authentic Leadership Institute, Demand Signals, Liberty Hardware, LexisNexis, Northeastern Alumni

Built, recruited and managed the first official summer internship program for the agency (CRISP)Meet the 2017 summer interns

Rivers Agency 

PR/Social Media Intern | May 2014 - January 2015 

 Created social media and Google AdWords campaigns for agency clients increasing impressions and awareness by 200%

Main Client:  Capel Rugs


Education

VCU Brandcenter, May 2020  
M.S. Business/Branding, Concentration in Creative Brand Management

Creative Brand Management focuses on the fundamentals of an MBA curriculum with an emphasis on creativity and collaboration. 

University of North Carolina at Chapel Hill, May 2015 
B.A. Journalism and Mass Communication, Concentration in Advertising
Double Major: Psychology 


Contact

336.549.3315

hallesinnott@gmail.com

halle-sinnott.com

linkedin.com/in/hallesinnott

 

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