Experience
Hasbro
Associate Brand Manager, Global Brand Team - Action Brands
Pawtucket, RI | May 2020 - Present
Leads cross-functional teams through brand & product initiatives for 150 products over 3 year development cycle
MBA Marketing Intern, Global Brand Team - FurReal
Pawtucket, RI | May 2019 - August 2019
Responsible for weekly sales analysis reports, finalized assets for marketing and PR push for Fall 2019 product launches, planned for the 2020 FurReal product line and ideating around what is next for the brand in 2021
FurReal products:
La Colombe Coffee Roasters
Brand Management Capstone Project
Philadephia, PA | November 2019 - April 2020
Developed new product launch plan and product positioning for Draft Chocolate Milk by conducting in-depth consumer research, product testing and financial projections.
August '20 Update: Product Officially Launched
The Variable
New Business Manager
Winston-Salem, NC | September 2017 - May 2018
Managed new business acquisition from lead generation to pitchpreparation for 3x award-winning Ad Age Small Agency of the Year, Southeast, Silver, won $500,000 in 6-month contract for a new account, and increased pitches from search consultants by 300%
Three Ships
Account Manager, Account Coordinator, Client Services Intern
Raleigh, NC | January 2015 - June 2017
Served as account lead for former Medtronic CEO and Senior Fellow at Harvard Business School Bill George’s Discover Your True North book launch (website: discoveryourtruthnorth.org and self assessment quiz: truenorthmirror.discoveryourtruenorth.org) which became top-selling business leadership book and led C2 Education’s marketing campaigns for two years and website redesign to optimize for lead generation
Additional Clients include: Johnston Health, WeCounsel, Authentic Leadership Institute, Demand Signals, Liberty Hardware, LexisNexis, Northeastern Alumni
Built, recruited and managed the first official summer internship program for the agency (CRISP): Meet the 2017 summer interns
Rivers Agency
PR/Social Media Intern
Chapel Hill, NC| May 2014 - January 2015
Created social media and Google AdWords campaigns for agency clients increasing impressions and awareness by 200%
Main Client: Capel Rugs
Education
VCU Brandcenter, May 2020
M.S. Business/Branding, Concentration in Creative Brand Management
Creative Brand Management focuses on the fundamentals of an MBA curriculum with an emphasis on creativity and collaboration.
University of North Carolina at Chapel Hill, May 2015
B.A. Journalism and Mass Communication, Concentration in Advertising
Double Major: Psychology
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