Halle Sinnott's Portfolio

Nook Reimagined

Assignment // Research the Nook brand, identify a problem/opportunity, identify the strategic whitespace and create a product relaunch plan.

Background //  Barnes & Noble has been in decline with major competition from Amazon on all fronts. The product Nook was launched 2 years after the Kindle and had less functionality. As a result, its sales had been in deep decline for many years. The only segment Barnes & Noble is excelling in is the University bookstores.

Insight // Stories don't change, but the way we experience them does.

Opportunity //  Barnes & Noble is not in the market of storytelling. They are in the market of knowledge. 

Strategy // Reimagine the Nook as a game-based learning tablet for the older elementary to high school student.

What did I do?

Research // Brand, Product & Category

Promotion // Built out tactics for each target audience to support the new product launch.

Team // Brianne Johnson - Strategy, Anna Bouchard - Strategy, Christopher Suarez - Strategy


Using Format